The name of this blog is Business To Investment.  It’s not really intuitive.  If I were starting over, I’d probably call it something else so that it speaks to people.  It still speaks to me, though, and I guess this blog is a little on the self-centered side anyway.  I don’t sell anything here.  Maybe an idea or two, but that’s it.

The name “Business to Investment” came out of too many brainstorming sessions and long IM sessions with others trying to put a name for what I wanted this blog to be.  And realizing that it seemed like all the names I wanted were taken already.  About that time the scandal with some of the domain hosting companies broke - if you searched for a name and found it, then checked with your friends and came back, you often found it taken.  Why?  That’s because there were some people who hacked into the systems and looked for searches.  if something looked good, they bought it quick.  There were also some companies with employees that had the same deal going.  They watched for search trends and then privately bought up all the good names.

I changed my habits then - I searched with “who is” to see if someone owned a site.  If they didn’t and I liked it, I went to Go Daddy to buy it.  I have no idea if Go Daddy had the same problem, but I had sites suddenly become unavailable on a regular basis.  Since I went to this new strategy it all works out.

So what does Business to Investment mean?  Most people search for financial freedom as an employee with a restricted 401 (k) plan or, in the case of a few mavericks, as a self-employed person.  As a tax strategist and CPA, I’m MUCH happier if my client is self-employed rather than just a W-2 employee because there are so many more tax advantages.  But, this is the still the working side of the graph - employees and self-employed people must work to get paid.  It’s only when you become a business owner with something that actually creates passive income (income that you get paid for whether you work or not) or a passive investor (again, income that you get paid for whether you work or not) that you have moved into a different arena.

You’re now building assets.  

Assets are the key both to long-term wealth building and to creating cash flow.  If you’re self-employed, the transition to business owner is your next critical step.  If you’re an employee, you can either start a small business or start investing.  Either way will ultimately create passive income.

And so that’s where the name comes from:  it’s all about passive income.  It’s about freedom.