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Author Archives | diane

diane - who has written 69 posts on Business To Investment.

More than your average CPA, Diane Kennedy is also an author, speaker, investor, and a highly sought-after tax strategist.

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Secret of Entrepreneurial Success

Friday, August 7, 2009

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There are a lot of books out there that claim to hold the secret of entrepreneurial success: Ability to sell, ability to deliver, ability to produce, customer service, the list goes on and on. I think the secret is adding value. If you can add value to relationships, then the relationships will flourish. If you can [...]

How United & Twitter Handled Social Media Customer Service

Saturday, August 1, 2009

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I’m lumping United Airlines and Twitter into one big category because they both have faced a possible social media PR issue. In the case of United Airlines, you might have already heard of “United Breaks Guitars”, the story of a Canadian band and their trials & tribulations at Chicago O’Hare airport. One guitar was broken [...]

When is Customer Service Impossible?

Friday, July 31, 2009

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When I started my first CPA practice almost 20 years ago, I started it without any best-selling books, database, referrals - nothing. It was just me, hanging out my name on a small rented spot in an office building. One of my first clients was a very successful contractor and well-known in the community. He gave [...]

Making Money Online

Thursday, July 23, 2009

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There has been a lot of talk about the digital divide. It’s getting bigger. I have a lot of clients who don’t have websites for their successful businesses and I have clients who make all their money exclusively online. In the past year, I’ve watched and modeled my successful clients in their online businesses. There [...]

Write a Book in 6 Hours

Saturday, July 18, 2009

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Just back from the quarterly master mind for my private clients! Each quarter we spend a full day Friday working on our businesses and then have an out-of-the-box experiential event on Saturday AM. This Saturday (this morning) blew my socks off! I’ll blog about that later, because this is amazing, put money in your pocket, [...]

What is Your Customer’s Motivation?

Friday, July 10, 2009

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If you want to make more money, you need to sell more. And if you want to sell more, you have to know what your customers need and want. Here are 10 Motivators that humans all share. Which one does your product or service satisfy? 10 Motivational Triggers That Make People Buy 1. People want to make more [...]

Affiliate Marketing? Not in These States!

Wednesday, July 1, 2009

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More states are following New York’s lead with the so-called “Amazon Tax.” This tax establishes nexus in New York if any company uses an affiliate in the state of New York. So, let’s say your California based business sells a product to a customer in Texas. Under current law, your CA business would collect and [...]

What Does Your Business Financial Scorecard Look Like?

Sunday, June 21, 2009

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Could you pull together a current financial statement within 2 hours of getting to your office Mon morning? And, more importantly, do you know how to decipher what it says? And, then do you know how to turn those numbers into a real business financial scorecard of where you are now and a predictor of the [...]

What Story Do You Tell Yourself?

Tuesday, June 16, 2009

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Most of my clients have been slammed by the real estate downturn and economic recession. There are a few notable exceptions who were well positioned to ride out a storm and actually take advantage of the opening market as their competitors fell to the wayside. No matter what has happened to your business and your investments [...]

Who’s in Charge Here?

Friday, June 12, 2009

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As I write this, I’m in my home office, looking out at the Pacific Ocean. Waves are high today. If it gets a little warmer, I’ll probably go out swimming in the surf later. If you’ve ever done that, then this analogy is going to make sense. The economy and business today sometimes seems like [...]

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