My E Center

Tue, Apr 1, 2008

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An E Center is the convergence of Entrepreneurial (skills, abilities, knowledge, and systems), Emotional (What’s Most Important) and Economic (What Clients Want/Need).

My specialized knowledge and systems are primarily in the area of tax and accounting for businesses and real estate investors.  My biggest underutilized assets are (1) Tax Loopholes website – (current ineffective SEO) (2) my database (3) visitors to my site (4) joint ventures/friends with big databases and exposure who need my tax informational products and (5) associates who have great complementary info that could become products/services we joint venture.

My passion, What’s Most Important to me, is to (1) empower my clients with information, systems, and service that help them create massive amounts of wealth as they pay the least amount of tax legally possible and (2) create and support sustainable giving programs that empower the least advantaged people in our world – primarily orphans and abandoned children.

My economic model is based on the premise that my clients want and need solid tax and wealth-building information they can trust and services that empower them and make them feel that they have a caring team always acting in their best interest.  If the return from my tax strategy services, as an example, is bigger than the investment, it becomes a no brainer.  So, if someone can save $10,000 in taxes and the investment cost to learn and implement the strategy is only $5,000, and if it costs nothing to find out how much the savings would be – it becomes a no brainer. 

The emotional piece and economic model are the same as my CPA program (www.DKAffiliated.com) and education (www.TaxLoopholes.com).  What’s different is that this time I’m targeting my underused business assets.

That’s step One.  Step Two is detemining the strategies and tactics to maximize the E Center.  There is a LOT of planning that has gone into that part for me.  The simple version is that I determined that I wanted to create approximately 25 websites to deliver the new programs into niched groups of businesses and investors. 

Initially, I planned for 25 websites.  Now it looks like I’ll have 30 websites and landing pages.  It was at that stage that I realized that I was going to need some major programming help.

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This post was written by:

Diane Kennedy - who has written 88 posts on Business To Investment.

More than your average CPA, Diane Kennedy is also an author, speaker, investor, and a highly sought-after tax strategist.

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