Landing Pages versus Fresh Content

Mon, Jun 2, 2008

Blog

I’ve become something of a Landing Pages nut lately.  Every time I have a new sales campaign, I want a landing page.  If I do an interview, I think, “Wait!  I need a landing page to send people to…”  The landing page gives you just 1 (or maybe 2) CTAs (call to actions) so it becomes easier to convert prospects to sales.

But, it’s not fresh.  At TaxLoopholes, and here to a certain extent, I try to get at least one new topic a day so there is a reason to keep coming back.  That’s how you build community.  And community builds a lasting business that becomes bigger than just one person.

So, how do you balance it?  

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This post was written by:

Diane Kennedy - who has written 105 posts on Business To Investment.

More than your average CPA, Diane Kennedy is also an author, speaker, investor, and a highly sought-after tax strategist.

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3 Comments For This Post

  1. Mark Nelson Says:
    June 5th, 2008 at 5:28 am

    Why is it so important to have a new landing page for each sales campaign?

  2. Beta J Says:
    June 5th, 2008 at 5:48 am

    >>Why is it so important to have a new landing page for each sales campaign?<<

    Mark, there are two answers I can think of to your good question.

    -The first answer is that it simplifies things for the buyer. You want him to either “choose me” or “don’t choose me”.

    If he has too many choices on your page, hey, it’s just easier to leave your page than decide. (So, that’s not good.)

    -The second reason is that by targeting long tail keywords/niches, you can have a product precisely just for them. If I’m a Harley biker looking for ballet shoes with the Harley logo on them, and I find them on your site, man oh man will I be happy!!!!! Not only that, but the ad copy will read “Attention discerning Harley biker ballet dudes”, and I’ll feel you’re speaking directly to me.

  3. Diane Kennedy Says:
    June 6th, 2008 at 11:40 am

    If someone does a search for “asset protection for real estate” and then goes to my main website, http://www.TaxLoopholes.com, they are going to be confused.

    Instead I want them to go to http://www.TrustSandwich.com because that specifically addresses what they need.

    So, if you’re doing an ad campaign with diverse search words, you actually might be hurting yourself by having them all go to one spot. Here’s an example of a landing page that is being slammed by some experts as an example of WHAT NOT TO DO:

    Keyword search: Square Footage Calculator

    http://www.servicemagic.com/article….age.14155.html

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