My husband Richard is a semi-reformed microelectronic engineer.  He has a PhD in ceramics and worked with semi-conductors.  (Little pun there)  Around here we have a saying “Shoot the engineer and ship the product”

That’s because some engineers (like my husband, who I adore) will keep tweaking until the day they die.  They are never finished.  Of course, I’m of the more Ready Fire Aim or maybe even Fire Fire Fire category.  So, in between is a good mix as long as we don’t kill each other first.

This past week, we had two sites launch.  One actually starts getting pushed today, still gently, and that’s HighTouchSystem .  I spent 20 hours writing the copy.  Copy writing is hard.  Rob Fore, a copy writer in a former life, has some good analogies about that.

And at the same time we did a soft launch of DKTaxServices .  My programmer and friend, Jorge from LatAmConnect did both PLUS launched a new site for Nouveau Riche University. He did it all in one week.  I don’t know how he handled that without some cross postings, but somehow it all worked.  But he also spent 72 hours up with no sleep.  There at the end, it got a little silly.  So, there are some things that aren’t finished on both of my sites.  I E 6 (Internet Explorer version 6) seems to be our nemesis.

I realized the decision to launch (which was my own) comes down to a basic philosophy with business.  Do you wait until everything is perfect and then sell?  Or do you sell at the beginning for cash flow, realizing you’re going to be busy behind the curtain, fixing and changing?   My husband’s tendency is to have everything perfect and that works great if you have time and resources.  For many small businesses, you need cash quick.  And the cash comes when you can show something.

My favorite story in this line is how Bill Gates sold his very first program off of a concept.  Yet, he talked like it was done because in his mind it was.  That confidence is what launched Microsoft.

In 40 minutes, I’m giving my first teleseminar that will send people to www. HighTouchSystem .com.  It’s an amazing concept and challenge (follow this program for 6 months and I guarantee you’ll increase your business by 20%).  It didn’t increase my business by 20%, it was more like 200% after just one month.  So, I’m very confident I won’t have to pay any guarantees back.