The analytical part of me loves the Landing Page game for making money.  The TrustSandwich(tm) campaign at www.TrustSandwich.com has been successful for views, downloads, and “send me more info” conversions.  BUT we were getting 3′ to the goal line and not taking the ball over.

We have over 500 people who needed a TS NOW, but only a handful actually made the final move.  My husband Richard pulled back the sales closing process on Friday and started making phone calls to find out why people hadn’t moved forward.  The answer was right out of Closing 101 - the forms were too confusing.

There were also some other issues, like only one person trying to answer 500 people on the phone and being overwhelmed.  So, we’re working on expectations for that as well.

It’s funny how little things can create such huge unintended results.  Change those and results change.  

I’ll keep you posted on the progress.  

The Four Steps for the B-I, Business Alchemy(tm) process are:

Step One:  Find your e-Center

Step Two:  Develop Strategies and Tactics

Step Three:  Measure Results

Step Four:  Adjust

We’re at Step Four, looping back to Step Two to change up some tactics.