What is your goal?

To successfully transform my existing small business into a medium to large operation that functions independently from me. To have the time and energy to pursue some additional business ideas I’ve had kicking around. In total, I want to take the sum of what’s in my head, plus my experience, and transform it into a $1m+ business in two years or less.

Why are you taking this challenge?

To grow, personally, professionally, and financially. The money factor is important – I like money and even if I miss by half I’ll still be thrilled. But I also want to truly get comfortable with the big picture … that there’s lots of money in the world and I don’t need to think small or hang onto everything with both hands. I want to show my son and my family the big picture, and demonstrate that, regardless of where you start, the opportunity to succeed exists. And once I’m there, I want to show other people how to get there, too.

What strategies do you have to hit your goal?

Through my relationship with Diane and the B-I team, I have the privilege of being at the table for amazing ideas and plans that I can adapt to work in my own business. I’ve just entered into a couple of strategic relationships that dramatically increase the products we can offer to our clients. If part of the reason “big box” stores succeed is by giving people easy access to satisfy many needs at once, then I want to recreate that in my business. I see the Internet as crucial here – by tailoring services to specific groups in a way that appeals to each group’s wants and needs.

What would happen in the next two years that would exceed all of your expectations?

Good question! Certainly meeting my goal would be absolutely fantastic. I think what would be equally meaningful is seeing others aim high and hit their targets square on, especially if I knew I’d helped somehow. Oh, and I’d love to buy my husband a fully-restored, powder-blue, stock 1970 El Camino for his 40th birthday. But don’t tell him. I want it to be a surprise!