Tag Archive | "Business Owner"

Visitors – Prospects – Clients

Friday, April 11, 2008

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There are conversion points for any sales process.  You get a visitor, they become a prospect when they express interest and go on to be a client when they buy.  One of the things that I have fun doing with my websites is looking at the conversion rates for all of that.  (And [...]

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What is Your Back-end?

Thursday, April 10, 2008

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The other side of giving away free information is the people, typically service providers, who run themselves ragged doing free consultations.   The problem is that the type of people who want to just “pick your brain” (a phrase that I hate) are seldom the people that go on to become clients anyway.   And, as much as [...]

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Information Wants to Be Free

Wednesday, April 9, 2008

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I learned those words from some of the nation’s top presenters, again and again.  Some said, but never did it.  But the ones that prospered were the ones who freely gave information, SOME information, away.  The best way I can explain how it has worked for me at TaxLoopholes is that if I can give [...]

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Capturing Window Shoppers

Monday, April 7, 2008

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One of the biggest challenges for bricks and mortar businesses is how to convert the window shoppers into customers.  In most cases, the interested public never makes it to your customer list. Some businesses might use special offers or contests to try to capture the information, but still I think most just slip under the [...]

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Can’t Throw Away Basic Marketing

Saturday, April 5, 2008

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There seems to be two extremes of marketing for new Internet businesses. On one hand, there are the bricks and mortar businesses that suddenly wake up one day to this new fangled Internet-thing.  Seth Godin talks about this phenomena in his book, “Meatball Sundae.”  Two good ideas (meatballs and hot fudge)that are good on their own [...]

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What is a Funnel?

Friday, April 4, 2008

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I’ve used the term funnel marketing for years now and just for the heck of it, I did a search on the Internet for it. The most common sales funnel concept seems to be through the stages of a sale.  Prospects come into the top of the funnel, then there is contact made and some minor [...]

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Website Project Made First $500!

Monday, March 31, 2008

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My personal Million Dollar Journey is a project consisting of 25 +/- websites.  I’ve started rolling on it already (more on how I found the most affordable web solutions and what I started with first).  But, I just have to say our first project, a landing page, made $500 the first week we were in [...]

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Why I Had to Do It

Saturday, March 29, 2008

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I asked myself why,at age 51, I was re-inventing myself one more time. There were two compelling reasons on why I had to start this journey, for myself and my family. At mid-summer 2007,  I remember telling my husband that we finally had our financial future on complete auto-pilot.  TaxLoopholes was (and is) going great.  I [...]

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Why Real Estate Isn’t the Only Answer to Finding Passive Income

Thursday, March 27, 2008

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Some of my clients got involved in the crazy days of the stock market in the late 90’s/early 2000’s and a lot of them made a lot of money.  But, it wasn’t passive income.  They had to sell the stock to make money and they had to dedicate time each and every day to make [...]

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Are You Working Too Hard?

Wednesday, March 26, 2008

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I’ve been a CPA to some of the nation’s richest people  for over 20 years now.  One of the common problems that I find with my clients is that while they often make a lot of money ($1 million per year or more), they have simply found the way to make the best leveraged use [...]

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