Tag Archive | "Internet marketing"
Line Between Success & Failure is 6 Inches & No, This is Not an Ad for Viagra
A few comments on one of my blog posts here at BusinessToInvestments got me thinking today about why some people succeed and some fail. There are a lot of reasons that could contribute: better education, emotional IQ, strong marketers, luck, hard work, family connections - you name it. But I think the line between success [...]
Continue reading...TV Off, Life On
Tuesday, May 19, 2009
We turned our TV off 7 weeks ago. We made the decision mainly because the news was so depressing and distorted. I guess it only makes sense if the news agencies find the most sensational hard luck stories across the country and play only them that it would lead you to think the sky really [...]
Continue reading...Businesses That Will Make Millions in the Next Two Years
Monday, February 2, 2009
The economy isn’t getting any better, or at least where I’m at. But I don’t see as many shell-shocked, stunned people. It’s like people have woken up and said, “Well, that sucks. So, what do we do now?” We have a lively forum over at TaxLoopholes First Class Lounge (www.TaxLoopholes.com) and the business owners there [...]
Continue reading...Do This And You’ll Never Have to Sell Again
Tuesday, January 27, 2009
Do you hate selling? Maybe you have a business that you love, work that you love to do, but the only thing that you hate is when it comes time to talk to someone about your business. Or maybe it’s the fear of actually having to close a sale that keeps you from starting your [...]
Continue reading...Marketing Means Planning
Monday, January 26, 2009
One of the lessons that I’ve gotten hammered into my head recently by the marketing gurus (and I mean this in a GOOD way) that I’m hanging out with is that you have to plan your marketing. Oh, that and test. I swear, these guys all went to the same school and if you ask [...]
Continue reading...Information Wants to Be Free
Saturday, January 24, 2009
I remember years ago when a marketing guy told me “Information wants to be free.” I remember at the time thinking, how could “information” want anything? It’s not a sentient being. But that aside, how can you make money on giving free things? It didn’t make any sense at all from a business standpoint. Still, all [...]
Continue reading...Working Both Sides of the Information Age Graph
Thursday, January 15, 2009
In the past, the Bell Curve graph ruled businesses. I can remember pricing items in 3’s and then making sure that the middle item sold the highest. So, if I had three forms of tax coaching programs at $1,500, $2,500 and $3,500, I’d expect to sell the most of $2,500. In the past, I’d [...]
Continue reading...Good Copywriting
Sunday, December 28, 2008
I’ve spent the last few months looking for examples of copywriting styles. This is the highest paid skill I have, and I’m just beginning, sitting at the feet of masters right now. (I get to hang out with some very good, highly paid copywriters.) So I’m excited by the idea that I have something that [...]
Continue reading...The Reality of Real Estate Investing
Monday, December 22, 2008
I’m associated in some people’s minds as the “Real Estate Investor’s CPA”, so it’s strange for me to be posting about real estate investing in a way that isn’t completely positive. On the other hand, you won’t believe some of the scathing emails I received (well, all were from just one guy) because I continue [...]
Continue reading...You’re a Better Salesperson Than You Think You Are
Saturday, December 20, 2008
There is one aspect to starting a business that will ring terror in the hearts of most people I know. Selling. Why can’t it be like in the movies - build it and they will come? So, people with no marketing and no selling experience jump into a new business venture and try to do [...]
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- What is Your Customer's Motivation?
- The Lesson from 'United Breaks Guitars'
- Write a Book in 6 Hours
- Making Money Online
- How United & Twitter Handled Social Media Customer Service
- My Internal Master Mind Alliance
- When is Customer Service Impossible?
- Secret of Entrepreneurial Success
- Making a Difference While Making a Living
- The Chance of a Downtime
- Publicity, Marketing, New Biz Opps - What First? (14)
- And Then the White House Called.... (11)
- One Bad Employee Can Ruin Everything (11)
- Woo Hoo! I have a 4 letter domain! (10)
- Researching for the White House Meeting (9)
- White House Roundtable Round-up (9)
- Keeping Your Head Up (9)
- The 10,000 Hour Rule (9)
- What Will We Say 10 Years From Now? (8)
- The Return of Respect to the Internet (8)
- The Chance of a Downtime
- Making a Difference While Making a Living
- Secret of Entrepreneurial Success
- How United & Twitter Handled Social Media Customer Service
- When is Customer Service Impossible?
- Find Business Assets You Didn’t Know You Had
Saturday, May 23, 2009
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