Tag Archive | "Internet marketing"

What I Need to Understand and What I Need to Do

Tuesday, April 22, 2008

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One of the problems that I see business owners run into again and again is making a distinction between what they need to UNDERSTAND and what they need to DO. For example, I need to understand how to read a financial statement, but I don’t have to know how to DO a financial statement (ie, debits [...]

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Can’t Throw Away Basic Marketing

Saturday, April 5, 2008

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There seems to be two extremes of marketing for new Internet businesses. On one hand, there are the bricks and mortar businesses that suddenly wake up one day to this new fangled Internet-thing.  Seth Godin talks about this phenomena in his book, “Meatball Sundae.”  Two good ideas (meatballs and hot fudge)that are good on their own [...]

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