Tag Archive | "marketing"

The Next B-I Project

Wednesday, July 2, 2008

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Two months into the project and here’s where we are: Launched www.LessTaxforDocs.com.  This is a landing page that comes from a blog I’m doing for a physician’s financial news site.  Initially, this was going well.  Now, I’ve submitted blog entries and they haven’t been posted (no new activity at the physician’s site) and haven’t gotten an [...]

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What Will We Say 10 Years From Now?

Saturday, June 28, 2008

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There is an area in the greater Phoenix area called “Queen’s Creek.”  It’s too far from the center of town for me, but it’s a very nicely developed area.  There are great schools, parks, good (but chain) restaurants and new houses.  About 1 1/2 years ago when the market around here was exploding, a nice [...]

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MLMs - Vent With Me Please

Tuesday, June 24, 2008

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I’ve been a CPA now for about 25 years.  In that time, I’ve seen a lot of different biz opps, investment strategies and out and out scams. One of the things people love or hate is MLMs or IBOs or Direct Selling or whatever it’s called.  There is almost a kneejerk reaction to them.  But, break [...]

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Publicity, Marketing, New Biz Opps - What First?

Sunday, June 22, 2008

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I’m back at my same old place and going in too many places.  Here are my random projects: -  Increase publicity - just generally.  My profit centers are within TaxLoopholes (products and seminars) and Diane Kennedy’s Tax Services (tax firm).  My goal here is to raise brand awareness.   Action:  David (my son) has set up My [...]

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Two Different Landing Pages

Tuesday, June 10, 2008

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I have two very different landing pages up right now:  www.LessTaxforDocs.com and www.TrustSandwich.com.  Both have a profit potential.  In the case of Less Tax (LTFD), I have a blog on a physician financial site and we are doing SEO.  We’ve had very few hits BUT every single one of the has been a potential client [...]

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Just Ask

Monday, June 9, 2008

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I just finished up an IM conversation with my partner Bill (partner in Diane Kennedy’s Tax Services, our new tax firm).  We were looking at different solutions for tax prep for our virtual offices.  I’m sure there are other medium sized firms who are completely virtual, but you wouldn’t know it from the solutions we’re [...]

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It’s Niche Products, Not Marketing to Niches

Saturday, May 31, 2008

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I have been reading so many articles on SEO, internet marketing, blogging, you name it, that I can’t even keep them straight.  But, my HUGE ah-ha this week was that many people are getting “The Long Tail” wrong.  It’s not marketing to niches, so much as creating niched products. Otherwise, you market to just a small [...]

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Get It While It’s Free!

Wednesday, May 28, 2008

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Everyone of you eBiz’ers have to check out this article http://www.marketingsherpa.com/article.html?id=30614. Marketing Sherpa will lock it down soon and then start charging for the reads, so do it quickly.  When you read it, pay attention to #6B.  This next sentence will then make sense (or at least it did on Wednesday, 3:40 Pm Pacific Time) If you’re ever [...]

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A Confused Customer Never Buys

Sunday, May 25, 2008

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Years ago I learned that a confused customer never buys.  So, keep your offer simple and clear.  Buy now and you get this.  The only question is cash or credit?  It’s not option 1, 2, 3, and you need to research.  You are fighting not just for your customer’s money these days, you’re fighting for [...]

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Where’s the Blog?

Tuesday, April 29, 2008

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Today the Editor of the online Physician mag asked when he’d start getting blog entries.   So, my quandry:  Write something now and send it to TaxLoopholes.  (Problem:  Too general, might miss the market) Write something now and send it to TaxLoopholes, then in later blogs change to the new landing page.  (Problem:  Will be confusing to [...]

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