Tag Archive | "marketing"

Two Different Landing Pages

Tuesday, June 10, 2008

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I have two very different landing pages up right now:  www.LessTaxforDocs.com and www.TrustSandwich.com.  Both have a profit potential.  In the case of Less Tax (LTFD), I have a blog on a physician financial site and we are doing SEO.  We’ve had very few hits BUT every single one of the has been a potential client [...]

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Just Ask

Monday, June 9, 2008

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I just finished up an IM conversation with my partner Bill (partner in Diane Kennedy’s Tax Services, our new tax firm).  We were looking at different solutions for tax prep for our virtual offices.  I’m sure there are other medium sized firms who are completely virtual, but you wouldn’t know it from the solutions we’re [...]

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It’s Niche Products, Not Marketing to Niches

Saturday, May 31, 2008

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I have been reading so many articles on SEO, internet marketing, blogging, you name it, that I can’t even keep them straight.  But, my HUGE ah-ha this week was that many people are getting “The Long Tail” wrong.  It’s not marketing to niches, so much as creating niched products. Otherwise, you market to just a small [...]

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Get It While It’s Free!

Wednesday, May 28, 2008

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Everyone of you eBiz’ers have to check out this article http://www.marketingsherpa.com/article.html?id=30614. Marketing Sherpa will lock it down soon and then start charging for the reads, so do it quickly.  When you read it, pay attention to #6B.  This next sentence will then make sense (or at least it did on Wednesday, 3:40 Pm Pacific Time) If you’re ever [...]

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A Confused Customer Never Buys

Sunday, May 25, 2008

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Years ago I learned that a confused customer never buys.  So, keep your offer simple and clear.  Buy now and you get this.  The only question is cash or credit?  It’s not option 1, 2, 3, and you need to research.  You are fighting not just for your customer’s money these days, you’re fighting for [...]

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Where’s the Blog?

Tuesday, April 29, 2008

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Today the Editor of the online Physician mag asked when he’d start getting blog entries.   So, my quandry:  Write something now and send it to TaxLoopholes.  (Problem:  Too general, might miss the market) Write something now and send it to TaxLoopholes, then in later blogs change to the new landing page.  (Problem:  Will be confusing to [...]

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New Possibility for Promotion

Monday, April 28, 2008

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Well, I’m about ready to shift priority on Jorge again.  Carolyn (my asst) found me a great promotional opportunity with a physician’s medical magazine.  They have NO ONE doing tax planning and the editor was ecstatic to have me write articles.  He asked if I would consider doing a weekly blog.  First, though, he wanted [...]

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Next website

Sunday, April 27, 2008

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Well, I’ve finally prioritized the next website to go.  Jorge (www.LatAmConnect.com) thinks it will take 2-3 weeks to get up.  That is assuming I don’t change my mind a dozen times. I am struggling a little bit with the type of website to do.  It’s purpose is going to be sell a product package that [...]

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Monetize Your Blog

Thursday, April 24, 2008

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It seems like the hot topic in many Internet Biz forums these days is “How do I monetize my blog?”  And then they go on to explain how they have signed up with Google and are making $10 a month or so. I wonder if people sometimes get confused that once they put a business on [...]

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Too Much Opportunity - Where Do I Start?

Saturday, April 19, 2008

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One of my favorite phrases is “The problem isn’t lack of opportunity, it’s choking on opportunity.”  So, today, Saturday, I’m thinking about shuffling priorities AGAIN on my websites.   RIght now, the next one up will be a landing page to go along with a series of articles I’m doing for a very focussed, niche market [...]

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