Business To Investment

Monetize Your Blog

It seems like the hot topic in many Internet Biz forums these days is “How do I monetize my blog?”  And then they go on to explain how they have signed up with Google and are making $10 a month or so. I wonder if people sometimes get confused that once they put a business on [...]

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Too Much Opportunity - Where Do I Start?

One of my favorite phrases is “The problem isn’t lack of opportunity, it’s choking on opportunity.”  So, today, Saturday, I’m thinking about shuffling priorities AGAIN on my websites.   RIght now, the next one up will be a landing page to go along with a series of articles I’m doing for a very focussed, niche market [...]

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Niche Marketing

One of my new strategies is to look for niches.  The secret to wealth in the Internet age, per “The Long Tail” is to make a little amount of money in a lot of areas.  Don’t look for the blockbuster, look for making some money in a lot of areas. So, my “big market” is tax [...]

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What is Your Back-end?

The other side of giving away free information is the people, typically service providers, who run themselves ragged doing free consultations.   The problem is that the type of people who want to just “pick your brain” (a phrase that I hate) are seldom the people that go on to become clients anyway.   And, as much as [...]

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Can’t Throw Away Basic Marketing

There seems to be two extremes of marketing for new Internet businesses. On one hand, there are the bricks and mortar businesses that suddenly wake up one day to this new fangled Internet-thing.  Seth Godin talks about this phenomena in his book, “Meatball Sundae.”  Two good ideas (meatballs and hot fudge)that are good on their own [...]

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What is a Funnel?

I’ve used the term funnel marketing for years now and just for the heck of it, I did a search on the Internet for it. The most common sales funnel concept seems to be through the stages of a sale.  Prospects come into the top of the funnel, then there is contact made and some minor [...]

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