Tag Archive | "sales"

Blogs, Landing Pages, Lens, Websites and Marketing Strategy

Saturday, July 12, 2008

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Remember back in the old days when a website was a website?  I was listening to a pod cast (who knew what that was 5 years ago?) about Internet Marketing strategies this morning.  The good news was not only did I understand every single word he said, I thought his material was basic.  That’s progress [...]

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Heard This Challenge and I’m Doing It

Thursday, July 10, 2008

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For those of you that know me, even if it’s just through this blog and the one at TaxLoopholes,you know that I hate to recommend anything unless I’ve thoroughly researched it. A while ago I started researching direct sales companies.  I’ve seen the model work, again and again.  For people who work the plan for 4-5 [...]

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Consumer Trends

Sunday, July 6, 2008

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There are a couple of books that have really changed my thinking recently about the future of business.  One is “Meatball Sundae” by Seth Godin.  I’m doing a Learning Circle on this over at the First Class Lounge Forum on TaxLoopholes.com.   There were literally hundreds of walk-away ah-ha’s that I had from this book. [...]

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Woo Hoo! I have a 4 letter domain!

Saturday, July 5, 2008

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Thanks to the eagle eye of luckystar on the TaxLoopholes forum (http://www.TaxLoopholes.com), I picked up a 4 letter domain on eBay.  We had a little bit of fun trying to figure out what it could actually be used for - it’s DKDB.  So Diane Kennedy’s ____  ______  is definitely a possibility.   I was surprised to [...]

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Business, Taxes, Kids, Life

Friday, July 4, 2008

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I didn’t post yesterday not because I didn’t have anything to say, but because I had TOO MUCH to say and couldn’t focus.  That’s a common issue for me, though.  I think it has something to do with being a big QuickStart.  **If you haven’t taken your Kolbe test yet, I really recommend it.  Everyone [...]

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Game Plan for July

Sunday, June 29, 2008

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July is typically a lot like June and August for my CPA business - slow.  I’ve done this for a lot of years now and we always experience the summer doldrums.  As soon as the kids go back to school, though - look out!  It’s flat against the wall until next summer.  I used to [...]

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What Will We Say 10 Years From Now?

Saturday, June 28, 2008

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There is an area in the greater Phoenix area called “Queen’s Creek.”  It’s too far from the center of town for me, but it’s a very nicely developed area.  There are great schools, parks, good (but chain) restaurants and new houses.  About 1 1/2 years ago when the market around here was exploding, a nice [...]

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MLMs - Vent With Me Please

Tuesday, June 24, 2008

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I’ve been a CPA now for about 25 years.  In that time, I’ve seen a lot of different biz opps, investment strategies and out and out scams. One of the things people love or hate is MLMs or IBOs or Direct Selling or whatever it’s called.  There is almost a kneejerk reaction to them.  But, break [...]

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Test & Change

Saturday, June 21, 2008

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The analytical part of me loves the Landing Page game for making money.  The TrustSandwich(tm) campaign at www.TrustSandwich.com has been successful for views, downloads, and “send me more info” conversions.  BUT we were getting 3′ to the goal line and not taking the ball over. We have over 500 people who needed a TS NOW, but [...]

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Working on the Road

Tuesday, June 17, 2008

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I used to travel a lot.  As I built up my database, I would take any speaking gig out there, it didn’t matter where.  It was expensive (airfair, hotels, transportation) and the immediate income never covered the costs.  In the seminar promoter world, I’ve discovered that there are two main schools of thought when it [...]

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