Business To Investment

A Confused Customer Never Buys

Years ago I learned that a confused customer never buys.  So, keep your offer simple and clear.  Buy now and you get this.  The only question is cash or credit?  It’s not option 1, 2, 3, and you need to research.  You are fighting not just for your customer’s money these days, you’re fighting for [...]

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Too Much Opportunity - Where Do I Start?

One of my favorite phrases is “The problem isn’t lack of opportunity, it’s choking on opportunity.”  So, today, Saturday, I’m thinking about shuffling priorities AGAIN on my websites.   RIght now, the next one up will be a landing page to go along with a series of articles I’m doing for a very focussed, niche market [...]

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What is a Funnel?

I’ve used the term funnel marketing for years now and just for the heck of it, I did a search on the Internet for it. The most common sales funnel concept seems to be through the stages of a sale.  Prospects come into the top of the funnel, then there is contact made and some minor [...]

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