Tag Archive | "taxloopholes"

Game Plan for July

Sunday, June 29, 2008

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July is typically a lot like June and August for my CPA business - slow.  I’ve done this for a lot of years now and we always experience the summer doldrums.  As soon as the kids go back to school, though - look out!  It’s flat against the wall until next summer.  I used to [...]

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Your Brand

Monday, June 23, 2008

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In yesterday’s blog, I got some great feedback on the need to set up a website about me, not my company. I agree, by the way.  But, it got me thinking about powerful people and companies in the educational, motivational, growth and wealth arenas.  Most, I think, have a brand based on them. Stephen Covey - anybody [...]

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Publicity, Marketing, New Biz Opps - What First?

Sunday, June 22, 2008

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I’m back at my same old place and going in too many places.  Here are my random projects: -  Increase publicity - just generally.  My profit centers are within TaxLoopholes (products and seminars) and Diane Kennedy’s Tax Services (tax firm).  My goal here is to raise brand awareness.   Action:  David (my son) has set up My [...]

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The Power of Google News

Sunday, June 8, 2008

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My post about content has started a lively discussion in the virtual backroom at TaxLoopholes.  Bill is searching out states and various specific income tax issues for the state.  Megan is keeping up to date on sales tax and nexus issues.  I’m watching regular income tax, estate tax and asset protection strategies.   I’m now a [...]

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Landing Pages versus Fresh Content

Monday, June 2, 2008

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I’ve become something of a Landing Pages nut lately.  Every time I have a new sales campaign, I want a landing page.  If I do an interview, I think, “Wait!  I need a landing page to send people to…”  The landing page gives you just 1 (or maybe 2) CTAs (call to actions) so it [...]

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7 Months Later…Here’s where I am

Friday, May 30, 2008

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I began the Journey in April 2008, so it’s technically only been 1 1/2 months for me shooting for the million dollars.  But, it’s been 7 months since my business turned on its ear.  So, what’s happened since then. (1)  I returned to doing tax strategies.  This is earned income, but it’s highly leveraged because not [...]

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Where’s the Blog?

Tuesday, April 29, 2008

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Today the Editor of the online Physician mag asked when he’d start getting blog entries.   So, my quandry:  Write something now and send it to TaxLoopholes.  (Problem:  Too general, might miss the market) Write something now and send it to TaxLoopholes, then in later blogs change to the new landing page.  (Problem:  Will be confusing to [...]

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Focus

Sunday, April 13, 2008

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It seems like my key word is “focus.”  Right now I’m trying to juggle my CPA practice (and it’s two days before tax returns or extensions are due), TaxLoopholes (in a changing market), and this web project - both at an individual website level and a ‘meta level’. The biggest challenge is that I keep [...]

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About Diane

Friday, April 4, 2008

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  Diane Kennedy, the nation’s preeminent tax strategist, is owner of DKA, a leading tax strategy and accounting firm and founder/owner of TaxLoopholes.com, a tax education company.  Diane is the author of The Wall Street Journal and Business Week bestsellers, Loopholes of the Rich and Real Estate Loopholes, and co-author of The Insider’s Guide To [...]

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Diane Kennedy – Founder

Tuesday, April 1, 2008

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What is your goal? I want to add net worth of $1 million in 2 years or less, using under-utilized business assets. Why are you taking this challenge? In 2007, I lost a revenue stream when a business partnership fell apart.  It got me thinking – what do I currently have that could generate more profit.  And then [...]

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